Cologuard
It was time for Cologuard to take a big step away from the rest of pharma ads and stand out among the overcrowded segment of same ol’ same ol’. They wanted something that was fun, maybe even funny, and definitely something that didn’t feel the rest of the category. We were more than happy to oblige. And so we created Skip the Drama with Cologuard. A campaign that exaggerates the lengths our target audience goes to avoid a colonoscopy and the feelings they have when it comes to screening for colon cancer. In each spot we reveal they can simply ask for Cologuard and avoid alllll that drama.
My Way Campaign
To continue on the popularity of the My Way campaign we were tasked with creating a spot around the idea of getting it done and the feeling of achievement that follows. For someone that is not at all musically inclined and flirts with the edge of being tone-deaf, writing these had their challenges.
You know how it goes: you have your shoot, get all the footage and put your spot together but now how else can you tell the story? These are a few online videos that continue the Cologuard story across digital platforms using existing assets. Plus a bonus OLV that was just super simple.
Go Go Cologuard Game
March Awareness Month for Colon Rectal Cancer was coming up and there was a desire to get Cologuard into that conversation in a much different way than just a poster or digital banner. Working with the FCB Health internal studios, our team developed and built a game people could play on their phones that also delivered information about Cologuard and the need to screen for CRC in a much more engaging way. It’s out of the box thinking for a screening that comes to your door, in a box.
Cologuard Social
Every quarter is a new round of social creative for Cologuard and another chance to take our main man…er box…to new levels of engagement. In our quest to create that ever talked about “thumb-stopping power” we also flex our t . All while being cost effective, timely and quick mind you. Here are just a few that we’ve created over the months.